crypto payments Archives - Asia Crypto Times https://asiacryptotime.com/tag/crypto-payments/ Crypto News Sat, 02 Aug 2025 04:08:02 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://asiacryptotime.com/wp-content/uploads/2022/01/cropped-CRYPTO-512-x-512-px-1-32x32.png crypto payments Archives - Asia Crypto Times https://asiacryptotime.com/tag/crypto-payments/ 32 32 Crypto for the Masses? PayPal’s Latest Move Could Change Everything https://asiacryptotime.com/crypto-for-the-masses-paypals-latest-move-could-change-everything/ https://asiacryptotime.com/crypto-for-the-masses-paypals-latest-move-could-change-everything/#respond Sat, 02 Aug 2025 04:07:58 +0000 https://asiacryptotime.com/?p=875 1Crypto for the Masses? PayPal’s Latest Move Could Change Everything PayPal’s Bold Crypto Move Is...

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Crypto for the Masses? PayPal’s Latest Move Could Change Everything

PayPal’s Bold Crypto Move Is a Big Win for the Industry — and a Wake-Up Call for Competitors

In a major shakeup for the cryptocurrency world, PayPal has announced a powerful new feature that lets users make international payments to small businesses using over 100 different cryptocurrencies—from Bitcoin to obscure tokens like Fartcoin.

This move isn’t just another update from the $67 billion fintech giant. It’s a clear sign that traditional financial powerhouses are muscling in on crypto’s turf—and the impact could be huge for everyday users, small businesses, and crypto-native companies alike.

“Businesses are facing more pressure than ever in today’s environment, and this is one way we’re helping them win,” a PayPal spokesperson said.

Let’s break down what this means and why everyone in the crypto space is talking about it.

 PayPal Opens Crypto Payments for Small Businesses

 Over 100 Coins — Not Just Bitcoin

PayPal is now allowing international transactions in more than 100 cryptocurrencies. This includes top names like Bitcoin and Ethereum—but also a long tail of lesser-known tokens, which opens the door to millions of crypto holders worldwide.

By enabling small businesses to accept a wide variety of digital currencies, PayPal is positioning itself as a bridge between crypto users and merchants who previously had no easy way to deal with crypto payments.

 Part of a Larger Crypto Strategy

This new feature is just one piece of PayPal’s growing crypto portfolio.

  • Trading services: PayPal already allows users to buy, hold, and sell major cryptocurrencies.

  • PYUSD Stablecoin: The company’s U.S. dollar-backed stablecoin, PYUSD, hit a major milestone this week—$1 billion in market cap, according to DeFi data platform DefiLlama.

 Fintech Giants Are Taking Over Crypto’s Turf

 PayPal, Stripe, and Robinhood Are Closing In

With PayPal stepping deeper into crypto, it’s clear that major fintech firms—like Stripe and Robinhood—are increasingly claiming space once dominated by crypto-native startups.

These companies have three big advantages:

  1. Established user bases: Millions of existing customers.

  2. Merchant relationships: Especially in e-commerce and retail.

  3. Regulatory influence: Strong lobbying power and experience with compliance.

“Their entry into crypto markets presents significant risks to native crypto firms,” said Richard Baker, CEO of financial infrastructure startup Tokenovate.

Crypto-native players will need to innovate fast to stay relevant.

 A Mixed Bag for the Crypto Community

 Is This a Threat or an Opportunity?

Despite fears that fintechs might “take over,” many in the crypto space are surprisingly optimistic.

According to Dat Ngo, an accountant at Vetted Prop Firms, the crypto landscape will likely split into two parallel paths:

  • Mainstream On-Ramps: Fintechs like PayPal will help casual users and businesses adopt crypto through simple interfaces and trusted brands.

  • Degen Zones: Crypto-native platforms will continue serving advanced users who value self-custody, decentralization, and permissionless access.

“The mantras of self-custody and permissionless finance remain available to anyone who wants sovereignty and is willing to manage keys and volatility,” Ngo said.

So while big fintech firms offer convenience and compliance, true decentralization remains an option for those who want it.

 More Business for Everyone?

There’s also a case to be made that PayPal’s presence could grow the entire crypto ecosystem.

Anthony Yeung, Chief Commercial Officer at crypto insurance firm CoinCover, believes that big firms will drive volume to crypto exchanges, wallets, and blockchain projects.

“Although TradFi firms will inevitably take a sizeable slice of the pie, they also help drive acceptance and adoption of crypto,” Yeung said.

The result? A win-win scenario, where both fintech giants and crypto-native projects benefit from a larger, more engaged market.

The Bigger Picture — Crypto Turbulence Continues

While PayPal’s move brings hope and growth, the crypto industry also faces major challenges.

 Abra Freezes Withdrawals

Crypto lender Abra, which claims to manage over $700 million, has paused withdrawals, raising fears among users that their funds may be lost. This comes amid growing scrutiny over the safety and reliability of decentralized financial services.

 Tornado Cash Trial Intensifies

Meanwhile, in the U.S., federal prosecutors in the trial of Roman Storm, co-founder of crypto privacy tool Tornado Cash, have labeled privacy as a “cover story.” This controversial case could have major implications for developers building decentralized privacy tools.

Trump Official Silent on Bitcoin Reserves

And in a strange turn, Bo Hines—a senior White House Crypto Council official under Donald Trump—refused to reveal how much Bitcoin the U.S. government might be holding. Despite openly discussing stablecoins and market structure, he dodged questions on the U.S.’s own crypto holdings.

 Crypto Is Going Mainstream—But Not Without Growing Pains

PayPal’s newest crypto feature is a sign of maturity for the crypto space. While some see fintechs like PayPal as a threat to the decentralized spirit of crypto, others believe this is the bridge to mass adoption the industry needs.

As traditional finance moves into digital assets, expect:

  • More crypto exposure for everyday users

  • Higher pressure on startups to innovate

  • More regulatory attention

  • Bigger debates on decentralization vs convenience

Whether you’re a merchant, investor, or casual user—this is a moment to watch.

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Forget Bitcoin: Stablecoins Are the Real Profit Driver for Coinbase https://asiacryptotime.com/forget-bitcoin-stablecoins-are-the-real-profit-driver-for-coinbase/ https://asiacryptotime.com/forget-bitcoin-stablecoins-are-the-real-profit-driver-for-coinbase/#respond Wed, 30 Jul 2025 04:25:53 +0000 https://asiacryptotime.com/?p=860 2Forget Bitcoin: Stablecoins Are the Real Profit Driver for Coinbase How Stablecoins Like USDC Are...

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Forget Bitcoin: Stablecoins Are the Real Profit Driver for Coinbase

How Stablecoins Like USDC Are Fueling Coinbase’s Growth and Global Expansion

Stablecoins are becoming the backbone of Coinbase’s long-term strategy. As volatility in crypto markets continues, Coinbase is shifting focus from transaction-based income to more stable, service-driven revenue—and USD Coin (USDC) is leading the charge.

In 2025, Coinbase Global Inc. (NASDAQ: COIN) isn’t just a crypto trading platform—it’s a growing fintech powerhouse using stablecoins to push into global payments, DeFi, and institutional finance. Here’s how it’s happening.

What Are Stablecoins and Why Do They Matter?

Stablecoins are cryptocurrencies pegged to stable assets, typically the U.S. dollar. Unlike Bitcoin or Ethereum, they don’t swing wildly in price. This stability makes them ideal for payments, savings, and settlements.

USDC, the second-largest stablecoin by market cap, is issued by Circle but heavily promoted and integrated by Coinbase. Together, they form a powerful duo in shaping the future of digital dollars.

 How USDC Boosts Coinbase’s Revenue Mix

 Stable Yields in a Volatile World

One of the biggest perks of USDC is the interest income generated from its reserves. When users hold USDC, Coinbase earns yield from the underlying cash or Treasury securities backing those tokens.

In today’s high interest rate environment, that yield is substantial—and far more reliable than crypto trading fees, which rise and fall with market hype.

 Subscription and Services Revenue Rising

Coinbase has been clear about its mission to diversify beyond trading, and USDC plays a central role. The company’s subscription and services revenues are up, with USDC-linked products contributing significantly.

Services like:

  • Coinbase Payments (for global money transfers)

  • Base, Coinbase’s Ethereum Layer-2 network

  • Institutional settlement and collateral tools

…are all powered by USDC, making it a key part of Coinbase’s infrastructure.

 Global Reach: USDC Expands Coinbase’s International Ambitions

Stablecoins are particularly valuable in emerging markets, where local currencies can be unstable and expensive to convert. USDC offers a dollar-denominated digital asset that’s easy to send, spend, and save.

Through Coinbase’s tools, users in Latin America, Africa, and Southeast Asia can access the global economy with stablecoins, bypassing unreliable banking systems.

This positions Coinbase as a bridge between traditional finance and decentralized global access, especially in markets underserved by banks.

 Institutional Adoption: Stablecoins Go Mainstream

Coinbase isn’t just targeting individuals. Large financial institutions are starting to use USDC for:

  • Collateral in DeFi protocols

  • Settlement of digital asset trades

  • Cross-border payments and payroll

This embeds Coinbase further into institutional finance. By promoting regulated, transparent stablecoins, Coinbase appeals to both crypto-native and traditional finance players.

 Coinbase vs. The Competition: Where It Stands

Coinbase is not the only firm betting big on stablecoins:

 Circle (USDC Issuer)

  • Earns revenue from interest on USDC reserves

  • Expanding into payments, DeFi, and global finance

  • Building reputation as infrastructure provider for digital money

 BlackRock (Yes, Really)

  • Partners with Circle to manage USDC reserves

  • Gaining exposure to stablecoin markets

  • Using blockchain to modernize traditional finance via tokenization and real-time settlements

This shows that stablecoins are no longer a niche tool—they’re becoming financial infrastructure.

 COIN’s Stock Performance: A Mixed Picture

 Strong Price Gains in 2025

As of now, Coinbase stock (COIN) is up 50.8% year to date, beating most of the broader crypto and tech sectors. Investors are bullish on its stablecoin strategy and broader ecosystem expansion.

 Valuation Concerns

But there’s a catch: COIN’s price-to-earnings ratio is 67.49, well above the industry average of 22.12. According to Zacks Investment Research, this earns it a “Value Score: F”—suggesting it may be overpriced based on current earnings.

 Earnings Estimates Falling

Despite revenue growth, analyst estimates for Coinbase’s earnings are falling:

  • Q2 2025 EPS: down 3.5% in 30 days

  • Q3 2025 EPS: down 12.3%

  • Full-year 2025: down 18.3%

  • Full-year 2026: down 6.3%

This signals concern about rising expenses or margin pressure, even as revenue trends upward.

 What’s the Outlook for 2025 and 2026?

Coinbase’s 2025 and 2026 revenues are expected to grow year-over-year, even as near-term earnings dip. The Zacks consensus suggests short-term volatility, but potential longer-term gains as the company’s stablecoin and DeFi strategy matures.

Coinbase currently holds a Zacks Rank #3 (Hold). That means analysts are cautious—waiting to see how its strategy plays out in a competitive and regulated market.

 Are Stablecoins Coinbase’s Future?

Coinbase’s focus on stablecoins is not just a side bet—it’s central to its future. USDC gives the company:

  • Steady income from reserves

  • Broader reach in international markets

  • Deeper integration into finance and DeFi

  • Positioning in regulatory-friendly digital assets

While short-term earnings may fluctuate, stablecoins could provide the consistency and global relevance Coinbase needs to scale.

As regulation catches up and more of the world looks for dollar-backed digital money, Coinbase could be one of the few platforms already fully ready—thanks to its early push into stablecoins.

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Stablecoins, Smart Cards & Global Ambitions: Inside Visa’s Crypto Revolution https://asiacryptotime.com/stablecoins-smart-cards-global-ambitions-inside-visas-crypto-revolution/ https://asiacryptotime.com/stablecoins-smart-cards-global-ambitions-inside-visas-crypto-revolution/#respond Tue, 24 Jun 2025 04:03:28 +0000 https://asiacryptotime.com/?p=689 1Stablecoins, Smart Cards & Global Ambitions: Inside Visa’s Crypto Revolution Visa’s Crypto Push: Innovation or...

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Stablecoins, Smart Cards & Global Ambitions: Inside Visa’s Crypto Revolution

Visa’s Crypto Push: Innovation or Gamble? A Deep Dive into the Future of Digital Payments

In today’s rapidly evolving financial landscape, Visa Inc. (NYSE: V), one of the world’s biggest payment processors, is going all in on cryptocurrency and blockchain technology. With bold partnerships, groundbreaking stablecoin projects, and a growing focus on programmable finance, Visa is positioning itself at the heart of the crypto-fintech revolution.

But is this a brilliant strategy to future-proof its business — or a risky bet in a volatile and highly regulated space?

Let’s break it down.

Visa’s Crypto Integration: What’s Happening

Visa isn’t just dipping its toes into crypto — it’s diving in headfirst. The company is focused on bridging the gap between traditional finance and decentralized digital currencies. Here’s how Visa is doing it:

Partnerships with Crypto Platforms

Visa has formed strategic alliances with major crypto players like Crypto.com and Coinbase. These partnerships have led to the launch of crypto-linked Visa cards, allowing users to spend cryptocurrencies directly at any merchant that accepts Visa.

This move is significant because it makes crypto more practical and accessible for everyday users, pushing it closer to mainstream adoption.

Stablecoin Settlements: A First in the Industry

Visa recently launched a seven-day-a-week stablecoin settlement system, a first-of-its-kind initiative that supports continuous payment processing — even on weekends. The system has already handled over $200 million in stablecoin transaction volume.

This is a major leap for global payments. Stablecoins (cryptocurrencies pegged to stable assets like the US dollar) offer faster and cheaper cross-border transfers compared to traditional banking rails.

Visa’s Tokenized Asset Platform: Programmable Finance is Here

Visa is also investing in the future of programmable finance, which refers to smart financial transactions that run automatically based on coded instructions.

To enable this, Visa has built the Visa Tokenized Asset Platform. This platform helps banks issue stablecoins and use them in innovative ways — for example, setting up rules where a payment is automatically released when certain conditions are met.

This could revolutionize use cases such as:

  • Real-time payroll disbursements

  • Automated insurance claims

  • Subscription-based services

Why Is Visa Betting Big on Crypto

The move to embrace blockchain and crypto isn’t just a trend — it’s strategic. Here’s why Visa is pushing hard:

1. Rise of Digital-First Finance

Consumers — especially younger, tech-savvy users — are increasingly comfortable with digital wallets and crypto. Visa’s innovations are designed to keep up with this shift and stay relevant in a digital economy.

2. Cross-Border Payments

Visa’s focus on stablecoins could significantly reduce remittance costs. Cross-border payment volume rose 13% year-over-year in Q2 FY2025 (adjusted for constant currency), indicating strong demand for efficient international transfers.

3. Staying Ahead of Competitors

Visa wants to stay ahead of companies like Mastercard and PayPal, which are also investing in crypto.

The Competitive Landscape: How Are Mastercard and PayPal Responding

Mastercard (MA)

Mastercard is Visa’s closest rival in the crypto race. It has rolled out Crypto Credential, a framework to secure blockchain transactions. Mastercard is also partnering with platforms like Wirex, Bit2Me, and Coins.ph to launch crypto-linked cards in multiple countries.

Clearly, Mastercard isn’t sitting still — it’s actively growing its blockchain and crypto footprint.

PayPal (PYPL)

PayPal was among the first mainstream fintech companies to embrace crypto. It allows users to buy, sell, and hold digital assets in select markets and has launched its own stablecoin, PYUSD.

PYUSD is designed to facilitate low-cost and fast digital payments within PayPal’s ecosystem — a direct challenge to Visa’s and Mastercard’s efforts.

Visa’s Stock Performance and Outlook

Visa’s crypto strategy seems to be resonating with investors — at least for now.

  • Year-to-date gain: 7.1% (vs. the industry average decline of 0.1%)

  • Forward P/E ratio: 27.35 (vs. industry average of 21.66)

  • Earnings growth estimate for FY2025: +12.9% year-over-year

  • Analyst sentiment: 10 upward revisions in the past 60 days vs. just 1 downgrade

Zacks Rank: Visa currently holds a #3 (Hold) rating from Zacks Investment Research.

Risks: What Could Go Wrong

While Visa’s crypto pivot is exciting, it’s not without challenges.

1. Regulatory Uncertainty

Regulators around the world are still figuring out how to deal with cryptocurrencies. Changes in laws or strict crackdowns could disrupt Visa’s crypto programs or limit its expansion.

2. Crypto Volatility

Cryptocurrencies, even stablecoins in rare cases, can be unpredictable. A sudden de-pegging event (like TerraUSD’s collapse in 2022) could shake consumer trust.

3. Reputation Risk

If any of Visa’s crypto partners become involved in scandals, hacks, or financial mismanagement, Visa’s brand could take a hit by association.

 Bold Vision or High-Stakes Gamble

Visa’s aggressive push into crypto is a calculated move to lead the next wave of digital finance. With $200 million already settled in stablecoins and partnerships with crypto heavyweights, Visa is proving it’s not afraid to disrupt its own model.

But with great innovation comes great risk — and the crypto world remains volatile and uncertain. Whether Visa’s strategy becomes a game-changing success or a cautionary tale depends largely on how the crypto landscape — and global regulators — evolve in the coming years.

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Asia-Pacific Takes the Lead in Global Crypto Adoption Amid Bitcoin’s $100,000 Surge https://asiacryptotime.com/asia-pacific-takes-the-lead-in-global-crypto-adoption-amid-bitcoins-100000-surge/ https://asiacryptotime.com/asia-pacific-takes-the-lead-in-global-crypto-adoption-amid-bitcoins-100000-surge/#respond Thu, 12 Dec 2024 06:37:14 +0000 https://asiacryptotime.com/?p=494 bitcoin-world-adoptionExplore how Asia-Pacific leads in crypto adoption, with Bitcoin surging and transforming economies.

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Bitcoin’s recent surge beyond the $100,000 mark has sparked a fresh wave of enthusiasm across the Asia-Pacific region, highlighting its growing role in global cryptocurrency adoption and innovation. As the world witnesses Bitcoin’s continued climb, Asia stands at the forefront, driving both retail and institutional adoption of cryptocurrencies.

The Rise of Crypto in Asia-Pacific

In the latest 2024 Global Crypto Adoption Index, Central & Southern Asia, along with Oceania (CSAO), have been revealed as the world’s leaders in crypto adoption. These regions make up seven of the top 20 nations actively engaging with both centralized and decentralized finance (DeFi) protocols.

Indonesia Leads the Way

Indonesia, in particular, has seen explosive growth. Between January and October 2024, the country exceeded $30 billion (475.13 trillion rupiah) in cryptocurrency transactions—a remarkable 350% increase compared to the previous year. This trend reflects the wider region’s eagerness to embrace digital currencies.

Institutional Shifts and Technological Innovation

While Bitcoin’s rally is capturing headlines, it’s the institutional shifts happening across Asia that signal long-term crypto adoption. These changes will likely pave the way for even greater integration of cryptocurrencies in Asia’s financial landscape in 2025 and beyond.

ZA Bank’s Bold Move in Hong Kong

One major development is the move by ZA Bank, Hong Kong’s first and largest digital bank, which in November 2024 became the first institution in Asia to offer direct cryptocurrency trading services to retail investors. Users can now trade Bitcoin and Ethereum directly through ZA Bank’s app, without needing to switch between platforms, making crypto trading more accessible than ever before.

Japan’s AEON and Crypto Payments

In another exciting development, Japanese company AEON launched a QR code payment system using Binance’s BNB Chain. This new initiative aims to make cryptocurrency payments more seamless for users and merchants, particularly in East Asia. By enabling QR-based payments, AEON is helping to foster more offline crypto transactions, further integrating crypto into everyday life.

The Growing Institutional Investment in Crypto

Asia is also witnessing significant changes at the institutional investment level. One of the most notable moves is Sora Ventures’ launch of a $150 million fund to promote Bitcoin as a primary reserve asset for companies across Asia. The fund aims to emulate the success of MicroStrategy’s Bitcoin reserve model, helping companies in Japan, Hong Kong, South Korea, Thailand, and Taiwan to embrace Bitcoin as a strategic asset.

This move aligns with the growing recognition of Bitcoin’s potential to drive financial strategies and enhance stakeholder value. The fund’s success could spur more institutional investments in Bitcoin, driving even further market growth.

Asia’s Dominance in Crypto Development

Beyond adoption and investment, Asia is rapidly becoming a global leader in cryptocurrency development. Since 2015, Asia’s share of global cryptocurrency developers has skyrocketed from 13% to 32%, surpassing North America, whose share fell from 44% to 25% during the same period. This shift underscores the critical role that Asian nations, such as India, China, Japan, Hong Kong, and Singapore, are playing in shaping the future of crypto technology.

In emerging markets like India and Southeast Asia, where traditional banking infrastructure is limited, cryptocurrencies are democratizing access to financial services. With high smartphone penetration rates in countries like Thailand, Indonesia, and the Philippines, crypto adoption is more accessible than ever, helping bridge the financial inclusion gap.

Crypto as a Solution to Financial Inequality

According to Anndy Lian, a Singapore-based fund manager, cryptocurrencies like Bitcoin offer a critical lifeline in areas where banking services are less accessible. In India and Southeast Asia, where a significant portion of the population remains unbanked or underbanked, cryptocurrencies are offering new opportunities for financial inclusion. This growing adoption of crypto technology helps build more resilient financial systems in these regions, especially as the world embraces digital currencies.

Challenges and Risks of Crypto in Asia

While Asia’s rapid adoption of crypto presents exciting opportunities, it also comes with its set of challenges. One of the biggest hurdles remains the inherent volatility of cryptocurrencies. Bitcoin’s sharp price fluctuations have led to substantial losses during previous bear markets, making both retail and institutional investors wary of jumping in without careful consideration.

The Dark Side of Crypto: Crime and Regulation

Another significant concern is the rise of cryptocurrency-related crimes. Reports highlight how crypto has been used for illicit activities, such as illegal fentanyl sales in China. Between January 2018 and April 2023, over $37.8 million in cryptocurrency transactions were linked to addresses in China, raising concerns about the potential for misuse. As adoption increases, so too does the risk of crypto being exploited for illegal activities.

To counter these risks, regulators across the region will need to develop frameworks that adapt quickly to the rapidly evolving crypto industry. Greater oversight and regulation could help mitigate these concerns, while ensuring that the benefits of crypto adoption are maximized.

The Future of Crypto in Asia-Pacific

Despite the challenges, the long-term potential of cryptocurrencies, particularly Bitcoin, is undeniable. With its growing role in Asia-Pacific economies, crypto promises to reshape financial systems, enhance economic flexibility, and provide access to new financial tools for millions of people.

Asia’s role as the leader in crypto innovation continues to strengthen, with both institutional and retail investors tapping into the power of blockchain technologies. As Bitcoin’s value and influence grow, the Asia-Pacific region is poised to remain a hub for cryptocurrency development and adoption.

By balancing innovation with regulation, Asia has the opportunity to harness the vast potential of cryptocurrency, creating a more accessible, prosperous, and flexible economic landscape for years to come.

Final Thoughts: Asia Leads the Charge in the Crypto Revolution

The Asia-Pacific region has firmly established itself as the global leader in cryptocurrency adoption, development, and innovation. As Bitcoin and other digital currencies continue to gain traction, the region’s forward-thinking approach could set the stage for the next phase of financial evolution. With significant growth in both retail and institutional spaces, Asia is not only leading the way in crypto adoption but also laying the groundwork for a more inclusive financial future.

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Crypto Payments Company Brighty Raises $10 Million to Expand in Europe and the UK https://asiacryptotime.com/crypto-payments-company-brighty-raises-10-million-to-expand-in-europe-and-the-uk/ https://asiacryptotime.com/crypto-payments-company-brighty-raises-10-million-to-expand-in-europe-and-the-uk/#respond Wed, 11 Dec 2024 09:04:18 +0000 https://asiacryptotime.com/?p=477 brightySwiss crypto payments platform Brighty raises $10 million in funding to expand across Europe and the UK. The platform offers Visa cards, stablecoin rewards, and a business payments platform, providing users with easy access to crypto payments.

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Brighty, a Swiss-based digital finance platform designed for crypto-card payments, has secured $10 million in funding from Futurecraft Ventures. This financial boost will help Brighty expand its reach in the European Union and the UK, capitalizing on the growing demand for seamless crypto payments.

Brighty: Merging Traditional Finance with the Power of Crypto

Founded by ex-Revolut engineer Nick Denisenko and former Credit Suisse banker Roger Buerli, Brighty is revolutionizing personal finance by merging traditional banking with decentralized finance (DeFi) solutions. This innovative platform offers a mix of stablecoins, crypto-card payments, and digital banking, allowing users to manage both traditional and crypto assets in one place.

Brighty’s user-friendly platform provides European IBAN accounts and offers both physical and digital Visa cards. These cards can be used for everyday purchases both online and offline, while users can also make transfers in Ethereum, Tron, Polygon, and Arbitrum.

Aimed at Digital Nomads: Crypto Payments Made Easy

Brighty is especially popular among digital nomads, who can exchange their cryptocurrencies for Euro, USD, GBP, and other major currencies. With Brighty, users can quickly and easily send money to friends and family or use it for online purchases. The platform also offers a daily rewards program, where users can earn up to 5% APY on their stablecoin card balances, making it an attractive option for those looking to maximize the value of their crypto assets.

New Business Payment Platform for the EU

Brighty isn’t just for individuals; it also offers a business payments platform within the European Union. This feature allows businesses to open wallets in stablecoins, providing an easy and efficient way to handle crypto transactions. The platform also offers businesses the ability to stake coins in branded accounts, list custom tokens, and earn cashback on transactions.

Additionally, Brighty provides an investment management service that helps users diversify their portfolios. With access to sectors like Momentum, Industrial, Nasdaq, S&P 500, Energy, Real Estate, and Dividends, users can create well-rounded investment strategies that align with their financial goals.

A Vision for Simple Crypto Payments in the Real World

Brighty’s CEO Roger Buerli emphasizes the growing use of cryptocurrency for everyday spending in Europe and the UK. He points out that the increasing popularity of crypto payments—whether for business transactions, funding rounds, or even salaries—requires efficient and accessible solutions. Buerli believes that crypto’s borderless nature makes it an ideal platform for digital nomads to earn, save, and make payments in the real world.

He explains, “We want to make crypto payments in the real world simple. Europe and the UK are seeing a surge in crypto adoption for daily transactions, and we aim to make this process smoother for users across these regions.”

Brighty’s Expansion in the Booming Swiss Crypto Startup Economy

Brighty is part of the thriving crypto startup ecosystem in Switzerland, a country that continues to be a hotbed for blockchain and cryptocurrency innovation. Another Swiss crypto startup, Relai, a Bitcoin buy, sell, and self-custody application, recently raised $12 million in Series A funding. Relai has also gained traction in the European market, with 400,000 downloads for its app, and is looking to expand further and secure licensing under the Markets in Crypto Assets (MiCA) regime.

Brighty’s Potential for Growth

With the crypto industry continuing to grow, Brighty is well-positioned to take advantage of the increasing demand for easy-to-use crypto solutions. The company’s ability to combine traditional banking with stablecoins and DeFi puts it at the forefront of the crypto payments revolution. As the demand for borderless financial solutions rises, Brighty’s expansion plans in Europe and the UK will play a crucial role in the company’s growth and success.

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